Eiju Tea Distribution.
Eiju Tea Distribution.
Southern California’s trusted hojicha partner.
Southern California’s trusted hojicha partner.

Meet Daniel Block, founder and longevity wellness entrepreneur who has become deeply obsessed with every step of the hojicha journey: from sourcing and nurturing tea plants, understanding the unique roasting process, refining manufacturing, to ultimately creating the finest hojicha powder available. Daniel’s devotion to hojicha goes far beyond taste—he is driven to become a knowledgable expert in every aspect, ensuring unmatched quality for every cup.
Meet Daniel Block, founder and longevity wellness entrepreneur who has become deeply obsessed with every step of the hojicha journey: from sourcing and nurturing tea plants, understanding the unique roasting process, refining manufacturing, to ultimately creating the finest hojicha powder available. Daniel’s devotion to hojicha goes far beyond taste—he is driven to become a knowledgable expert in every aspect, ensuring unmatched quality for every cup.



Daniel brings trusted experience and reputation to Eiju Tea Distribution.
Daniel brings trusted experience and reputation to Eiju Tea Distribution.
Family Heritage in Import/Export
Family Heritage in Import/Export
With deep family roots in international and domestic import/export, including strong ties and successful trade with Japan, Daniel brings additional expertise and resilience to Eiju Tea Distribution’s business.
With deep family roots in international and domestic import/export, including strong ties and successful trade with Japan, Daniel brings additional expertise and resilience to Eiju Tea Distribution’s business.
With deep family roots in international and domestic import/export, including strong ties and successful trade with Japan, Daniel brings additional expertise and resilience to Eiju Tea Distribution’s business.

Growing Demand
Hojicha adoption is rising in US cafés.
Hojicha adoption is rising in US cafés.

Market Opportunity
Socal is the largest Japanese food market.
Socal is the largest Japanese food market.

Wellness Trends
Consumers are shifting to low-caffeine teas.
Consumers are shifting to low-caffeine teas.
54.6%
54.6%
Rise in year over year Google searches for Hojicha
Rise in year over year Google searches for Hojicha
173.9%
173.9%
Rise in year over year Google searches for Hojicha Latte
Rise in year over year Google searches for Hojicha Latte
$536.4M
$536.4M
Projected Global Market by 2033. Up from $283.7M in 2024
Projected Global Market by 2033. Up from $283.7M in 2024
31.2% CAGR
31.2% CAGR
Global Hojicha Infused Beverage Category Thru 2033. Matcha is only single digit growth!
Global Hojicha Infused Beverage Category Thru 2033. Matcha is only single digit growth!



Partner Criteria
Partner Criteria
We seek a single, long-term hojicha powder producer committed to excellence, offering consistent high quality, competitive wholesale pricing, export capabilities, and a forward-thinking mindset to grow together in the US market.
We seek a single, long-term hojicha powder producer committed to excellence, offering consistent high quality, competitive wholesale pricing, export capabilities, and a forward-thinking mindset to grow together in the US market.
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