Wholesale Program — Southern California

The craft of
hojicha,
delivered locally.

The craft of
hojicha,
delivered locally.

Single-source hojicha powder from a 120-year-old specialist producer in Japan's Omi region. Imported directly. Distributed exclusively to independent cafés across Southern California.

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Omi Region Shiga Prefecture Japan Est. 1902

Omi Region Shiga Prefecture Japan Est. 1902

Omi Region Shiga Prefecture Japan Est. 1902

The Market

Why hojicha?
Why now?

The Market

Why hojicha?
Why now?

The Market

Why hojicha?
Why now?

Hojicha latte searches have grown 173.9% year over year. The global hojicha beverage market is projected to expand from $2.1B to $3.9B through 2034. Meanwhile, matcha prices have risen 160% in two years and supply is constrained. Southern California's café market is exactly where this trend lands first.

Hojicha latte searches have grown 173.9% year over year. The global hojicha beverage market is projected to expand from $2.1B to $3.9B through 2034. Meanwhile, matcha prices have risen 160% in two years and supply is constrained. Southern California’s café market is exactly where this trend lands first.

Hojicha latte searches have grown 173.9% year over year. The global hojicha beverage market is projected to expand from $2.1B to $3.9B through 2034. Meanwhile, matcha prices have risen 160% in two years and supply is constrained. Southern California’s café market is exactly where this trend lands first.

173%

Year-over-year growth in hojicha latte search interest.

$3.9B

Global hojicha market projected value by 2033.

80%+

Gross margin on a hojicha latte at standard wholesale pricing

The Source

A Generational Producer

Eiju Tea sources exclusively from a single specialist producer operating in Japan's Omi region — often regarded as the birthplace of Japanese tea — for over 120 years. Their expertise is singular: hojicha. Not matcha, not sencha. Hojicha, roasted with techniques refined across generations.


The Omi region's mineral-rich soil, mountain water sources, and distinct seasonal temperature shifts produce tea leaves with a depth of character that reveals itself fully only through roasting. This is not commodity production. Every batch is held to ISO 9001, ISO 22000, and HACCP standards, with full JAS Organic certification on the organic line.

"Shiga Prefecture is often regarded as the birthplace of Japanese tea. Our producer has roasted here for over a century — a tradition that cannot be replicated."

“Shiga Prefecture is often regarded as the birthplace of Japanese tea. Our producer has roasted here for over a century — a tradition that cannot be replicated.”

Two SKUs.

Two SKUs.

Two SKUs.

One Standard.

One Standard.

One Standard.

Both powders are ground to café-grade fineness — dissolving cleanly in hot water without grit or clumping. Designed for baristas. Certified for operators who care about what goes in the cup.

Both powders are ground to café-grade fineness — dissolving cleanly in hot water without grit or clumping. Designed for baristas. Certified for operators who care about what goes in the cup.

10% Off First KG
Monthly Member Specials (See Below)
Training Included (See Below)

10% Off First KG
Monthly Member Specials (See Below)
Training Included (See Below)

10% Off First KG
Monthly Member Specials (See Below)
Training Included (See Below)

Dark Roast

Hojicha Powder

Dark Roast


Omi Region, Shiga Prefecture · ISO 9001 · ISO 22000 · HACCP


Deep caramel and toasted grain on the nose. In milk, the roast rounds into a smooth, full-bodied finish with no bitterness. The standard for hojicha latte programs. Works cold or hot, in oat, whole, or alternative milk.




Hojicha Powder

Dark Roast


Omi Region, Shiga Prefecture · ISO 9001 · ISO 22000 · HACCP


Deep caramel and toasted grain on the nose. In milk, the roast rounds into a smooth, full-bodied finish with no bitterness. The standard for hojicha latte programs. Works cold or hot, in oat, whole, or alternative milk.




Trial 1kg minimum $195/kg


Trial 1kg minimum $195/kg


*Standard* 5kg minimum $175/kg


*Standard* 5kg minimum $175/kg


Savings 10kg minimum $160/kg



Savings 10kg minimum $160/kg



Cost Per Drink $0.48 - $0.59

Menu Price $6.50 - $8.00

Margins +80%



Cost Per Drink $0.48 - $0.59

Menu Price $6.50 - $8.00

Margins +80%



Organic Dark Roast

Premium Hojicha Powder

Organic Dark Roast


Omi Region, Shiga Prefecture · JAS Organic · ISO 9001 · ISO 22000 · HACCP


The same deep roast profile — refined by organic cultivation. Smoother at the finish, with a cleaner sweetness that holds in premium milk programs. JAS certified organic. For cafés whose customers read the menu carefully and pay accordingly.



Premium Hojicha Powder

Organic Dark Roast


Omi Region, Shiga Prefecture · JAS Organic · ISO 9001 · ISO 22000 · HACCP


The same deep roast profile — refined by organic cultivation. Smoother at the finish, with a cleaner sweetness that holds in premium milk programs. JAS certified organic. For cafés whose customers read the menu carefully and pay accordingly.



Trial 1kg minimum $265/kg


Trial 1kg minimum $265/kg


*Standard* 5kg minimum $245/kg


*Standard* 5kg minimum $245/kg


Savings 10kg minimum $229/kg



Savings 10kg minimum $229/kg



Cost Per Drink $0.69 - $0.80

Menu Price $7.50 - $8.50

Margins +80%



Cost Per Drink $0.69 - $0.80

Menu Price $7.50 - $8.50

Margins +80%



Training & Specials

Training & Specials

Training & Specials


New Eiju Tea wholesale partners receive one dedicated hour long training session & Monthly Members receive an hour long training session every month at no additional cost — because a well-trained team sells more tea.
.


New Eiju Tea wholesale partners receive one dedicated hour long training session & Monthly Members receive an hour long training session every month at no additional cost — because a well-trained team sells more tea.
.

Training Options

Barista Coaching

Preparation standards, recipe consistency, drink quality


Sales Training

Upselling techniques and customer communication


AI Business Tools

We have partnered with an AI marketing company to help owners and managers work smarter

First Order Special

Receive 10% off your first kg from any package

Monthly Member Special

Sign up for month to month (6 or 12 months) and receive:


  • 10% off every month

  • No fixed kg amount

  • Minimum 1kg per month

  • Accounts with 3 consecutive monthly orders can take a month off with no penalty

Sign up for month to month (6 or 12 months) and receive:


  • 10% off every month

  • No fixed kg amount

  • Minimum 1kg per month

  • Accounts with 3 consecutive monthly orders can take a month off with no penalty

Contact Us

Contact Us

Contact Us


Connect with us to receive your Free Sample, create your First Order, or ask Any Questions.


Connect with us to receive your Free Sample, create your First Order, or ask Any Questions.